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By Ali, Founder of Not So Different

"People often ask if I’m a relationship counsellor. Spoiler alert: I’m not. But what I do know is that every relationship—whether with another person, a workplace, or even your dog who refuses to listen—starts with one thing: YOU.

How you see yourself influences how you connect with others. And whether you’re responding with kindness, confidence, or a full-on existential meltdown, it all traces back to your relationship with... well, you. At NSD, we believe that different minds deserve equal chances to be heard, valued, and understood—and that begins with knowing your own voice."

Mental health is more important than ever, Need to Talk Counselling Service offers a lifeline to those seeking support. Based in London, this compassionate charity provides affordable, high-quality counselling, including one-to-one sessions, group therapy, and online support, ensuring no one is left behind. As a Trustee since March 2022, I, Ali from Not So Different (NSD), am proud to support their mission, driven by my passion for mental health advocacy. Together, we’re breaking down barriers and fostering a community where everyone can prioritise their well-being. Learn more at https://needtotalk.london/ and join us in making a difference.

In 2025, the UK’s class system is more complex than ever, shaped by wealth, income, and generational divides. While traditional labels like upper, middle, and working class persist, their meanings have evolved in response to global challenges, economic shifts, and cultural changes. Despite stark inequalities, shared struggles—such as the cost-of-living crisis and climate change—reveal common ground across class lines. This article explores what class means today, why it remains a political flashpoint, and how empathy and shared aspirations remind us that, deep down, we are not so different.

In 2025, the UK’s class system is more complex than ever, shaped by wealth, income, and generational divides. While traditional labels like upper, middle, and working class persist, their meanings have evolved in response to global challenges, economic shifts, and cultural changes. Despite stark inequalities, shared struggles—such as the cost-of-living crisis and climate change—reveal common ground across class lines. This article explores what class means today, why it remains a political flashpoint, and how empathy and shared aspirations remind us that, deep down, we are not so different.

Journaling is more than just putting pen to paper—it’s a scientifically proven tool for transformation. Research shows that writing about your thoughts and emotions can reduce stress, boost self-awareness, and even improve memory. Whether you’re navigating the challenges of adolescence, managing a busy career, or reflecting on life’s journey, journaling adapts to your needs at any age. It’s a habit that not only helps you process the present but also builds resilience for the future.

The 100-Day Skills For Life Journal by NSD (Not So Different) takes this powerful practice to the next level. With its structured, evidence-based approach, this journal guides you through 100 days of intentional reflection, goal-setting, and gratitude. It’s designed to help you develop essential life skills like emotional regulation, problem-solving, and resilience—all while fostering a deeper understanding of yourself.

Why wait? The benefits of journaling are immediate and lifelong. Start today, and let the Skills For Life Journal be your companion on the path to growth, clarity, and well-being. Your future self will thank you.

The UK's class warfare deeply impacts children's education, with debates over VAT on private school fees and calls to abolish private and grammar schools highlighting systemic inequalities. While these measures aim to promote equality, they risk overlooking the shared aspiration of all parents—regardless of class or wealth—to secure the best outcomes for their children. Private schools offer opportunities many state schools cannot yet provide, but penalising them without addressing state school underfunding risks harming all children. A nuanced approach is needed: investing in state education, learning from the strengths of private schools, and fostering collaboration to ensure every child, irrespective of background, has the chance to thrive. Ultimately, we are "not so different" in wanting the best for our children—a truth that should guide efforts to create a fairer, more inclusive education system.

A funny thing about language...

Word stress, tone, and context change meanings. Emphasis shifts interpretation in phrases, sentences, and idioms.

Modern Tribalism: Flexible Loyalties

People switch allegiances in sports, religion, music, food, and culture based on convenience, trends, or personal growth. This fluidity can be funny (bandwagon sports fans, genre-hopping music lovers) or serious (identity struggles in race and faith). While it fosters inclusivity, it also sparks conflict over authenticity and loyalty. Embracing the humor and complexity of shifting tribal ties is key to navigating today’s ever-evolving social landscape.

At Not So Different (NSD), we believe that while we all have unique identities, we share far more in common than we often realize. Our brand is built on the foundation of understanding, respect, and appreciation—encouraging meaningful conversations that bridge divides. We promote self-confidence, personal responsibility, and social cohesion, inspiring individuals to embrace both their similarities and differences. NSD is more than just a brand; it’s a movement that fosters unity, open communication, and the ability to cooperate and compromise, even in difficult situations. Because at our core, we are all Not So Different.